Jello Shot Consumption among Underage Youths in the United States.

We sought, for the first time, to identify the extent of jello shot consumption among underage youth. We conducted a study among a national sample of 1,031 youth, aged 13 to 20, using a pre-recruited internet panel maintained by GfK Knowledge Networks to assess past 30-day consumption of jello shots. Nearly one-fifth of underage youth have consumed jello shots in the past 30 days and jello shots make up an average of nearly 20% of their overall alcohol intake. Jello shot users in our sample were approximately 1.5 times more likely to binge drink, consumed approximately 1.6 times as many drinks per month, and were 1.7 times more likely to have been in a physical fight related to their alcohol use as drinkers in general. Ascertainment of jello shot use should become a standard part of youth alcohol surveillance and states should consider banning the sale of these products.