Wayde Ernest N, Black Sheila R, Gilpin Ansley
a Psychology Department , University of Alabama , Tuscaloosa , AL , USA.
Neuropsychol Dev Cogn B Aging Neuropsychol Cogn. 2017 Mar;24(2):135-157. doi: 10.1080/13825585.2016.1176110. Epub 2016 Apr 28.
Age-related differences in purchasing decisions were examined as a function of age and familiarity. On each trial, participants received purchasing options which varied in quality but ultimately cost the same amount of money. On half the trials, participants made decisions about items familiar to younger adults and on the other half of the trials, participants made decisions about products familiar to older adults. The participants' task was to choose the option that provided the best value for the money. We were particularly interested in participants' performance when inferencing was required to select the optimal option from the two choices. Younger adults outperformed older adults in unfamiliar but not familiar domains. It appeared that both younger and older adults used inferencing and elaborative processing to make the best decision in familiar domains but that only younger adults used inferencing and elaborative processing in unfamiliar domains.
购买决策中的年龄差异作为年龄和熟悉程度的函数进行了研究。在每次试验中，参与者会收到质量不同但最终成本相同的购买选项。在一半的试验中，参与者对年轻成年人熟悉的物品做出决策，而在另一半试验中，参与者对年长成年人熟悉的产品做出决策。参与者的任务是选择性价比最高的选项。当需要推理从两个选择中选出最佳选项时，我们对参与者的表现特别感兴趣。在不熟悉但非熟悉的领域中，年轻成年人的表现优于年长成年人。似乎年轻和年长成年人在熟悉的领域中都使用推理和精细加工来做出最佳决策，但只有年轻成年人在不熟悉的领域中使用推理和精细加工。
