Buchta R M
Division of Pediatric and Adolescent Medicine, Scripps Clinic and Research Foundation, La Jolla, CA 92037.
J Adolesc Health Care. 1989 May;10(3):220-3. doi: 10.1016/0197-0070(89)90237-4.
The major television networks have considered airing condom advertisements. A Louis-Harris poll entitled "Attitudes About Television, Sex and Contraceptive Advertising" conducted in early 1987 concluded that at least 60% of adult Americans were in favor of such advertisements. To better understand the attitudes of adolescents and parents of adolescents in a private practice setting toward contraceptive advertisement on television, the present study was performed. Between March and June 1987, 108 parents of adolescents, 100 adolescent females, and 90 adolescent males filled out a questionnaire asking their opinions of such advertisements. Eighty-three percent of the parents, 89% of adolescent females, and 92% of adolescent males approved of such advertisements. The data suggest that a majority of adults and adolescents approve of condom advertisements on television. The use of the media to take advantage of the present opportunity to educate and promote birth control and disease prevention to our adolescent population may be beneficial.
各大电视网络曾考虑播放避孕套广告。1987年初进行的一项名为“对电视、性与避孕广告的态度”的路易斯-哈里斯民意调查得出结论，至少60%的成年美国人赞成此类广告。为了更好地了解在私人诊所环境中青少年及其父母对电视上避孕广告的态度，开展了本研究。1987年3月至6月期间，108名青少年的父母、100名青春期女性和90名青春期男性填写了一份问卷，询问他们对此类广告的看法。83%的父母、89%的青春期女性和92%的青春期男性赞成此类广告。数据表明，大多数成年人和青少年赞成电视上的避孕套广告。利用媒体抓住当前机会向我们的青少年群体进行节育和疾病预防教育及宣传可能是有益的。
