Lee Hyunmin, Cameron Glen T
a Department of Communication , Saint Louis University.
b Department of Journalism Research , Missouri School of Journalism.
Health Commun. 2017 Jan;32(1):72-81. doi: 10.1080/10410236.2015.1099506. Epub 2016 May 9.
Guided by the psychological reactance theory, this study predicted that gain-framed messages and audiovisual content could counteract state reactance and increase the persuasiveness of weight management health messages. Data from a 2 (message frame: gain/loss) × 2 (modality: audiovisual/text) × 2 (message repetition) within-subjects experiment (N = 82) indicated that in the context of weight management messages for college students, gain-framed messages indeed mitigate psychological reactance. Furthermore, the modality and the frame of the health message interacted in such a way that gain-framed messages in an audiovisual modality generated the highest motivations to comply with the recommendations in the persuasive health messages.
在心理抗拒理论的指导下，本研究预测，获益框架信息和视听内容可以抵消状态抗拒，并提高体重管理健康信息的说服力。一项针对82名受试者的2（信息框架：获益/损失）×2（形式：视听/文本）×2（信息重复）组内实验数据表明，在针对大学生的体重管理信息背景下，获益框架信息确实减轻了心理抗拒。此外，健康信息的形式和框架相互作用，使得视听形式的获益框架信息产生了最高的动机来遵守有说服力的健康信息中的建议。
