Kim Hyunjung
a Department of Journalism and Visual Communication , Keimyung University.
Health Commun. 2017 May;32(5):650-656. doi: 10.1080/10410236.2016.1160320. Epub 2016 Jul 1.
This study investigates the indirect effect of source information on attitudes toward antismoking campaigns through perceived bias and psychological reactance by employing a survey experiment (N = 416). Findings demonstrate that an editorial advocating antismoking campaigns from ideologically congruent media is perceived as less biased than the same editorial from hostile media. The perceived bias is linked to perceived threat to freedom, which, in turn, is linked to psychological reactance against the editorial, resulting in less favorable attitudes toward antismoking campaigns. Smokers are more likely to show the linkages than nonsmokers. Implications of the findings are discussed.
本研究通过一项调查实验（N = 416），考察了源信息通过感知偏差和心理抗拒对反吸烟运动态度的间接影响。研究结果表明，与来自敌对媒体的同一篇社论相比，来自意识形态一致的媒体倡导反吸烟运动的社论被认为偏差较小。感知偏差与对自由的感知威胁相关联，而这又与对社论的心理抗拒相关联，从而导致对反吸烟运动的态度不那么积极。吸烟者比非吸烟者更有可能表现出这种关联。文中讨论了研究结果的意义。
