Department of Communication , University of Illinois at Urbana-Champaign, Urbana, Illinois 61801, USA.
J Health Commun. 2011 Jul;16(6):660-79. doi: 10.1080/10810730.2011.551989. Epub 2011 May 24.
This study used psychological reactance theory (PRT) to investigate (a) the effectiveness of 2 message features (freedom-threatening language and character frame) and (b) the role of trait reactance and issue involvement as moderators of a perceived freedom threat. Within the context of organ donation, the results indicated no differences for character frame among the donor, recipient, or waiting list narratives. However, freedom-threatening language was positively associated with a perceived freedom threat. In turn, a perceived freedom threat was positively associated with state reactance, which was inversely, albeit nonsignificantly, associated with organ donation attitudes. Attitudes predicted intentions to be an organ donor. Results also revealed that trait reactance was positively associated with a perceived freedom threat. Although not associated with a freedom threat, issue involvement was positively associated with organ donation attitudes and intent to be a donor. Additionally, a trait reactance by issue involvement by freedom-threatening language interaction predicted a perceived freedom threat. Results are discussed with an emphasis on these moderators in PRT.
本研究运用心理抗拒理论（PRT），调查了（a）两种信息特征（威胁自由的语言和人物框架）的有效性，以及（b）特质抗拒和问题涉入作为感知自由威胁的调节因素的作用。在器官捐赠的背景下，捐赠者、接受者或候补名单叙事中的人物框架没有差异。然而，威胁自由的语言与感知到的自由威胁呈正相关。反过来，感知到的自由威胁与状态抗拒呈正相关，尽管这种关联是非显著的，但与器官捐赠态度呈负相关。态度预测了成为器官捐赠者的意愿。研究结果还表明，特质抗拒与感知到的自由威胁呈正相关。尽管与自由威胁无关，但问题涉入与器官捐赠态度和捐赠意愿呈正相关。此外，特质抗拒与威胁自由的语言的相互作用与感知到的自由威胁有关。讨论强调了 PRT 中的这些调节因素。
