Watson Wendy L, Brunner Rebecca, Wellard Lyndal, Hughes Clare
Cancer Programs Division Cancer Council NSW, New South Wales.
Faculty of Science Medicine and Health, School of Medicine, University of Wollongong, New South Wales.
Aust N Z J Public Health. 2016 Aug;40(4):326-8. doi: 10.1111/1753-6405.12541. Epub 2016 Jul 3.
This study investigated the nature and extent of unhealthy food, beverage, alcohol and gambling sponsors of children's sport development programs.
Websites of junior development sport programs (n=56) associated with sporting organisations that received funding from the Australian Sporting Commission were analysed. Sponsors were considered unhealthy if they were alcohol or gambling companies or sold food and/or beverages that failed independent nutrition criteria. The websites of the sport development programs were also analysed for types of promotion.
There were 246 sponsors identified. Eleven (4.5%) sponsors were food, beverage, alcohol or gambling companies of which 10 (91%) were unhealthy. Surf Lifesaving (n=4) and athletics (n=3) websites had the highest number of unhealthy sponsors. Promotions associated with unhealthy sponsorship included logo placement on homepages (100%), naming rights (31%), logo on sport uniforms (27%) and branded participant packs (31%).
The majority of food and beverage company sponsors in sport development programs are companies associated with unhealthy products. Two websites hosting junior development program information included an alcohol company sponsor and a gambling company sponsor.
Unhealthy product sponsorship of children's sport should be addressed as part of a comprehensive regulation designed to reduce exposure to marketing of unhealthy foods.
本研究调查了儿童体育发展项目中不健康食品、饮料、酒精及博彩赞助商的性质和程度。
对与从澳大利亚体育委员会获得资金的体育组织相关的青少年发展体育项目（n = 56）的网站进行分析。如果赞助商是酒精或博彩公司，或者销售不符合独立营养标准的食品和/或饮料，则被视为不健康。还对体育发展项目的网站进行了促销类型分析。
共识别出246个赞助商。11个（4.5%）赞助商是食品、饮料、酒精或博彩公司，其中10个（91%）是不健康的。冲浪救生（n = 4）和田径（n = 3）网站的不健康赞助商数量最多。与不健康赞助相关的促销活动包括在主页上放置标志（100%）、冠名权（31%）、运动服上的标志（27%）和品牌参赛包（31%）。
体育发展项目中的大多数食品和饮料公司赞助商都是与不健康产品相关的公司。两个托管青少年发展项目信息的网站包括一个酒精公司赞助商和一个博彩公司赞助商。
儿童体育的不健康产品赞助应作为旨在减少接触不健康食品营销的综合监管的一部分加以解决。
