Deakin University, Global Obesity Centre, School of Health and Social Development, Institute for Health Transformation, 1 Gheringhap Street, Geelong, VIC, Australia.
The Victorian Health Promotion Foundation (VicHealth), Melbourne, Australia.
Public Health Nutr. 2021 Aug;24(12):3797-3804. doi: 10.1017/S1368980021002159. Epub 2021 May 26.
To systematically audit the extent of unhealthy sponsorship within junior community sporting clubs and ascertain whether differences exist across geographical areas and sport types.
Club sponsorship data were assessed to determine the extent of unhealthy food/beverage, alcohol and gambling sponsorship using a cross-sectional design. Differences across geographical areas were assessed using logistic regressions.
A stratified random sampling procedure was used to select thirty communities across the state of Victoria, Australia. Within each community, local clubs across the top eight participating junior sports were selected for audit.
Sponsorship data were collected from 191 club websites and Facebook pages in September-November 2019.
Unhealthy sponsorships represented 8·9 % of all identified sponsorship arrangements. A quarter of all clubs accepted alcohol (25·6 %) and unhealthy food sponsors (25·9 %), and one-fifth of all clubs accepted high-risk food (unhealthy brands with large market share) (18·1 %) and gambling sponsors (20·4 %). Acceptance of unhealthy sponsorship differed across sport types with football, netball, cricket and soccer clubs having the greatest numbers. Compared with metro areas, a significantly greater proportion of sporting clubs in regional areas were affiliated with unhealthy food (32·7 % v. 19·6 %) and high-risk food sponsors (26·9 % v. 9·8 %). A higher proportion of clubs in low socio-economic status (SES), compared with the high SES areas, were affiliated with alcohol (33·9 % v. 16·5 %) and gambling sponsors (27·4 % v. 12·6 %).
Victorian children participating in community junior sports are being exposed to marketing of unhealthy brands and products. Public health intervention is necessary to protect children from this exposure.
系统审查初级社区体育俱乐部中不健康赞助的程度，并确定地理区域和运动类型之间是否存在差异。
采用横断面设计评估俱乐部赞助数据，以确定不健康食品/饮料、酒精和赌博赞助的程度。使用逻辑回归评估地理区域之间的差异。
采用分层随机抽样程序在澳大利亚维多利亚州选择了 30 个社区。在每个社区中，选择了排名前八的参与青少年运动的当地俱乐部进行审计。
2019 年 9 月至 11 月，从 191 个俱乐部网站和 Facebook 页面收集赞助数据。
不健康的赞助占所有确定的赞助安排的 8.9%。四分之一的俱乐部接受酒精（25.6%）和不健康食品赞助商（25.9%），五分之一的俱乐部接受高风险食品（市场份额大的不健康品牌）（18.1%）和赌博赞助商（20.4%）。不同运动类型的俱乐部接受不健康的赞助程度不同，足球、无挡板篮球、板球和足球俱乐部的数量最多。与城区相比，区域内的体育俱乐部与不健康食品（32.7%比 19.6%）和高风险食品赞助商（26.9%比 9.8%）的关联比例显著更高。与高社会经济地位（SES）地区相比，低 SES 地区的俱乐部与酒精（33.9%比 16.5%）和赌博赞助商（27.4%比 12.6%）的关联比例更高。
参加社区青少年运动的维多利亚儿童正在接触到不健康品牌和产品的营销。需要采取公共卫生干预措施，保护儿童免受这种接触。
