a Department of Communication , Cornell University.
Health Commun. 2017 Oct;32(10):1297-1309. doi: 10.1080/10410236.2016.1219931. Epub 2016 Oct 3.
This study explores the effects of habitual health risk behaviors and self-activation on resistance to narrative persuasion. In two experiments, heavier drinkers were more resistant to an anti-binge-drinking narrative public service announcement (PSA) in which a binge drinker suffers a negative outcome. Specifically, heavier drinkers were more likely to generate counterarguments, unrealism judgments, and negative evaluations about the message compared to lighter drinkers or nondrinkers. However, activating self-concept when processing the persuasive narrative reduced unrealism judgments and negative evaluations, particularly among heavier drinkers. Self-activation also decreased perceived freedom threat among both heavier and lighter drinkers, which further led to higher perceived risk of binge drinking. Theoretical and practical implications are discussed.
本研究探讨了习惯性健康风险行为和自我激活对抵制叙事说服的影响。在两项实验中，重度饮酒者对一则反狂饮叙事公共服务公告（PSA）的抵制力更强，该 PSA 中一个狂饮者遭遇了负面后果。具体来说，与轻度饮酒者或不饮酒者相比，重度饮酒者更有可能对该信息提出反驳论点、不现实性判断和负面评价。然而，在处理有说服力的叙事时激活自我概念会降低不现实性判断和负面评价，尤其是在重度饮酒者中。自我激活还降低了重度和轻度饮酒者的感知自由威胁，这进一步导致了更高的狂饮风险感知。讨论了理论和实践意义。
