The implicit sociometer effect and the moderating role of relational self-construal.

The present study examined how negative feedback influenced implicit self-evaluations and how individuals' level of relational self-construal (RelSC) moderated these relationships. One hundred Chinese university students completed the relational-interdependent self-construal scale and were randomly assigned into one of three conditions (social exclusion, personal failure, or control). After receiving the manipulation, participants completed two Brief Implicit Association Tests (BIATs) that measured their implicit self-liking and self-competence. The results indicated that people with a highly RelSC typically had higher implicit self-liking, but they decreased their implicit self-liking more than those with a low RelSC after experiencing social exclusion. However, RelSC did not influence the effect of personal failure on implicit self-liking. In addition, RelSC was not associated with implicit self-competence in any situation.