School of Social Science, The University of Queensland, Brisbane, Australia.
Int J Drug Policy. 2017 Jan;39:78-85. doi: 10.1016/j.drugpo.2016.08.012. Epub 2016 Oct 18.
As a result of the mainstreaming of bodybuilding, the majority of image and performance enhancing drug (IPED) users are now not athletes or competitive bodybuilders, but recreational bodybuilders. Previous approaches provide little insight into how the shift from competitive to recreational contexts impacts the use of IPEDs.
In this study an online ethnographic approach is used to explore the social lives of IPEDs in a recreational context. The study focusses on the Zyzz fandom, an international online community of thousands of recreational bodybuilders who idolise the alleged IPED user Zyzz.
Zyzz fans see IPED prohibition as failing, as causing harm to users, and as sexist. Their IPED use is informed by not only instrumental benefits, but social benefits such as altering gendered power relations. IPEDs have been normalised in this community, and new patterns of use are emerging.
IPEDS have moved through different hands, contexts and uses, and in so doing the values, norms and meanings attached to IPEDs have changed. The results suggest that intervention efforts may be best directed towards harm minimisation, and in particular towards bridging the divides between the medical and bodybuilding communities.
由于健美的主流化，大多数形象和性能增强药物（IPED）的使用者现在不是运动员或竞技健美运动员，而是娱乐性健美运动员。以前的方法几乎没有深入了解从竞技到娱乐环境的转变如何影响 IPED 的使用。
在这项研究中，采用在线民族志方法来探索娱乐环境中 IPED 的社会生活。该研究集中在 Zyzz 粉丝群体上，这是一个拥有数千名娱乐性健美运动员的国际在线社区，他们崇拜所谓的 IPED 用户 Zyzz。
Zyzz 粉丝认为 IPED 的禁令失败了，因为它对使用者造成了伤害，而且具有性别歧视。他们使用 IPED 的原因不仅是为了获得工具性的好处，还包括改变性别权力关系等社会利益。在这个社区中，IPED 已经被正常化，并且出现了新的使用模式。
IPED 已经在不同的手中、环境和用途中流通，因此，与 IPED 相关的价值观、规范和意义已经发生了变化。研究结果表明，干预措施可能最好针对减少伤害，特别是弥合医学和健美社区之间的鸿沟。
