Modality effects in delayed free recall and recognition: visual is better than auditory.

During presentation of auditory and visual lists of words, different groups of subjects generated words that either rhymed with the presented words or that were associates. Immediately after list presentation, subjects recalled either the presented or the generated words. After presentation and test of all lists, a final free recall test and a recognition test were given. Visual presentation generally produced higher recall and recognition than did auditory presentation for both encoding conditions. The results are not consistent with explanations of modality effects in terms of echoic memory or greater temporal distinctiveness of auditory items. The results are more in line with the separate-streams hypothesis, which argues for different kinds of input processing for auditory and visual items.