Glenberg A M, Fernandez A
Department of Psychology, University of Wisconsin, Madison 53706.
J Exp Psychol Learn Mem Cogn. 1988 Oct;14(4):728-39. doi: 10.1037//0278-7393.14.4.728.
Two new, long-lasting phenomena involving modality of stimulus presentation are documented. In one series of experiments we investigated effects of modality of presentation on order judgments. Order judgments for auditory words were more accurate than order judgments for visual words at both the beginning and the end of lists, and the auditory advantage increased with the temporal separation of the successive items. A second series of experiments investigated effects of modality on estimates of presentation frequency. Frequency estimates of repeated auditory words exceeded frequency estimates of repeated visual words. The auditory advantage increased with frequency of presentation, and this advantage was not affected by the retention interval. These various effects were taken as support for a temporal coding assumption, that auditory presentation produces a more accurate encoding of time of presentation than does visual presentation.
