Broc G, Edjolo A
Département de psychologie, équipe de psycho-épidémiologie, centre de recherche Inserm U1219, université de Bordeaux, 3 ter, place de la Victoire, 33076 Bordeaux cedex, France.
Département de psychologie, équipe de psycho-épidémiologie, centre de recherche Inserm U1219, université de Bordeaux, 3 ter, place de la Victoire, 33076 Bordeaux cedex, France.
Rev Epidemiol Sante Publique. 2017 Apr;65(2):149-158. doi: 10.1016/j.respe.2016.08.005. Epub 2017 Jan 10.
Public health policies aim to diminish people's exposure to negative factors, behaviors or determinants of health. Despite awareness-raising campaigns, health recommendations are still not sufficiently followed. First, the article wondered the reasons behind this observation. In order to do this, we present a theoretical model incorporating: (a) the motivational theories of communication processing; (b) the theories of motivation and volition; (c) self-regulation and self-determination theories. In a second part, the paper describes five principles for improving communication.
公共卫生政策旨在减少人们接触健康的负面因素、行为或决定因素。尽管开展了提高认识运动，但健康建议仍未得到充分遵循。首先，本文探讨了这一观察结果背后的原因。为此，我们提出了一个理论模型，该模型纳入了：(a) 传播过程的动机理论；(b) 动机和意志理论；(c) 自我调节和自我决定理论。在第二部分中，本文描述了改善传播的五项原则。
