Rovirosa Alicia, Zapata María E, Gómez Paula, Gotthelf Susana, Ferrante Daniel
Centro de Estudios sobre Nutrición Infantil, Buenos Aires, Argentina.
Facultad de Química, Universidad de Centro Educativo Latinoamericano, Rosario, Santa Fe, Argentina.
Arch Argent Pediatr. 2017 Feb 1;115(1):28-34. doi: 10.5546/aap.2017.eng.28.
Food and beverage marketing has been identified as one of the determinants of unhealthy food and beverage consumption in the child population.
To determine the frequency and duration of food and beverage advertising in children's programming and the nutritional quality of advertised food and beverages.
Descriptive, cross-sectional study. Children's cable and broadcast channel programming was recorded in two periods: over the week and on the weekend. The type, quantity, and duration of commercials were recorded. The nutritional quality of advertised food and beverages was analyzed.
A total of 402.3 hours of children's programming were recorded. In total, 3711 commercials were identified. Among these, 20.9% corresponded to food and beverages, i.e., an average of 1.9 ± 1.0 commercials per hour or equivalent to 0.68 ± 0.36 min/hour. Dairy products, candies, and fast-food meals were the most advertised food products. Only a third of advertised food and beverages (35.8%) were categorized as healthy as per the nutrient profiling system. Based on the traffic light labeling system, 50% of advertised food and beverages were high in sugar, 25% were high in saturated fat, and approximately 15% were high in sodium or fat.
Food and beverage advertising accounted for 20% of television advertising time. The most advertised products were dairy products, followed by candies and sweet snacks, fast-food meals, and beverages. Two-thirds of advertised food and beverages were considered unhealthy.
食品和饮料营销已被确定为儿童群体不健康食品和饮料消费的决定因素之一。
确定儿童节目中食品和饮料广告的频率和时长以及所宣传食品和饮料的营养质量。
描述性横断面研究。在两个时间段记录儿童有线电视频道和广播频道节目：一周内以及周末。记录广告的类型、数量和时长。分析所宣传食品和饮料的营养质量。
共记录了402.3小时的儿童节目。总共识别出3711条广告。其中，20.9%与食品和饮料相关，即平均每小时1.9±1.0条广告，或相当于0.68±0.36分钟/小时。乳制品、糖果和快餐是广告宣传最多的食品。根据营养成分分析系统，只有三分之一（35.8%）的广告宣传食品和饮料被归类为健康食品。根据红绿灯标签系统，50%的广告宣传食品和饮料糖分含量高，25%饱和脂肪含量高，约15%钠或脂肪含量高。
食品和饮料广告占电视广告时间的20%。广告宣传最多的产品是乳制品，其次是糖果和甜零食、快餐和饮料。三分之二的广告宣传食品和饮料被认为不健康。
