Center for Nutrition and Health Research, National Institute of Public Health, Cuernavaca, Morelos 62100, Mexico.
El Colegio de Chihuahua, Partido Díaz 4723, Progresista, Cd Juárez 32310, Chih, Mexico.
Int J Environ Res Public Health. 2020 Apr 29;17(9):3086. doi: 10.3390/ijerph17093086.
(1) Background: Nutrient-poor, energy-dense food and beverage (F&B) advertisements influence children's food preferences, consumption, and purchase requests, contributing to overweight and obesity. Objective: To characterize the nutritional quality of F&B advertised by product placement (PP) in Mexican television programs with the highest audience ratings for children. (2) Methods: A total of 48 h of television programs between December 2016 and January 2017 during the hours with the highest ratings for children were analyzed. Nutritional quality was assessed through the Mexican Ministry of Health (MMH-NPM), the World Health Organization Regional Office for Europe (WHO-Europe), and the Pan American Health Organization nutrient profile models (PAHO-NPM). (3) Results: A total of 119 F&B were broadcast, of which more than 60% were unhealthy according to the three nutritional models. Reality shows and movies presented the most PP advertising. The food category most frequently advertised was sugar-sweetened beverages (41.2%). F&B advertised in children's programs had a higher content of energy, total fat, and saturated fat ( < 0.01). (4) Conclusion: The MMH-NPM was the most permissive and the PAHO-NPM was the strictest for evaluating nutritional quality. Mexico must strengthen the regulation of advertising to protect children from its negative effects on health.
(1) 背景：营养匮乏、高热量的食品和饮料（F&B）广告会影响儿童的食物偏好、消费和购买请求，导致超重和肥胖。目的：描述在墨西哥收视率最高的儿童电视节目中，通过产品植入（PP）广告的 F&B 的营养质量。
(2) 方法：在 2016 年 12 月至 2017 年 1 月期间收视率最高的儿童时段，对总共 48 小时的电视节目进行了分析。营养质量是通过墨西哥卫生部（MMH-NPM）、世界卫生组织欧洲区域办事处（WHO-Europe）和泛美卫生组织营养成分模型（PAHO-NPM）进行评估的。
(3) 结果：共播放了 119 个 F&B 广告，其中超过 60%的广告根据三种营养模型被评为不健康。真人秀和电影节目中植入了最多的广告。宣传最多的食品类别是含糖饮料（41.2%）。儿童节目中宣传的 F&B 食品含有更高的能量、总脂肪和饱和脂肪（<0.01）。
(4) 结论：MMH-NPM 对评估营养质量最宽松，而 PAHO-NPM 最严格。墨西哥必须加强广告监管，以保护儿童免受其对健康的负面影响。
