a Department of Education , Korea University , Seoul , South Korea.
b Department of Art Therapy , Hanyang Cyber University , Seoul , South Korea.
Psychother Res. 2018 Sep;28(5):820-828. doi: 10.1080/10503307.2017.1280197. Epub 2017 Jan 30.
This study aimed to justify the use of the contingent valuation method to elicit the willingness to pay (WTP) for counselling services and to analyse the socio-demographic and psychological factors that influence WTP (through an increase in insurance premiums) for counselling services in South Korea. Regarding WTP for counselling services, the researchers asked 561 participants double-bounded dichotomous choice questions, which is one of the major estimation methods. Two survival analysis models were set up with their corresponding variables to investigate the factors affecting the WTP for an increase in insurance premiums to cover counselling services. The results indicate that a person in South Korea who makes KRW 2,500,000 (USD 2223.21) per month and pays KRW 66,625 (USD 59.25) per month in insurance premiums is willing to pay a roughly 1% premium to receive additional counselling services. The first regression analysis model for WTP showed that pocket money and counselling experience had significant positive effects while gender had a significant negative effect. The second model included four additional psychological factors and the significant effects of gender and counselling experience that had been found in the first model disappeared while only pocket money showed a significant effect on WTP.
本研究旨在证明使用条件价值评估法来评估韩国人对咨询服务的支付意愿（WTP），并分析影响 WTP（通过增加保险费）的社会人口学和心理因素（通过增加保险费）。关于咨询服务的 WTP，研究人员向 561 名参与者提出了双重边界二分选择问题，这是主要的估计方法之一。建立了两个生存分析模型，并设置了相应的变量，以调查影响支付增加保险费以支付咨询服务费用的因素。结果表明，韩国每月收入 250 万韩元（2223.21 美元）且每月支付 66625 韩元（59.25 美元）保险费的人愿意支付大约 1%的保费来获得额外的咨询服务。WTP 的第一个回归分析模型表明，零花钱和咨询经验有显著的积极影响，而性别有显著的负向影响。第二个模型包含了四个额外的心理因素，第一个模型中发现的性别和咨询经验的显著影响消失了，而只有零花钱对 WTP 有显著影响。
