Jean Abraham (
Katie M. White is an assistant professor in the Division of Health Policy and Management, School of Public Health, University of Minnesota.
Health Aff (Millwood). 2017 Feb 1;36(2):222-228. doi: 10.1377/hlthaff.2016.1138.
The corporate wellness industry is diversifying and now includes legacy wellness companies, divisions of health plans or delivery systems, and new technology-focused solution enterprises. We conducted in-depth interviews with leaders in the industry to understand the changes in its supply side, the drivers of these changes, future trends, and their implications for employers and policy makers. Three key trends emerged from the interviews: The industry is expanding and becoming increasingly diverse and competitive; wellness companies are redefining their business models to promote a culture of health; and the value proposition of employee wellness programs is shifting from a return on investment to a new idea: value on investment. Our findings clarify wellness companies' innovations, their contributions to population health improvement efforts, and the need for additional evidence to demonstrate the value of the new generation of wellness products and services.
企业健康福利行业正在呈现多元化发展趋势，其中包括传统的健康福利公司、健康计划或医疗服务提供系统的分支机构，以及以新技术为重点的解决方案企业。我们对行业内的领导者进行了深入访谈，以了解其供应端的变化、这些变化的驱动因素、未来的趋势，以及它们对雇主和政策制定者的影响。访谈中出现了三个关键趋势：行业正在扩张，变得越来越多样化和具有竞争力；健康福利公司正在重新定义商业模式，以促进健康文化；员工健康福利计划的价值主张正在从投资回报转向一个新的理念：投资价值。我们的研究结果阐明了健康福利公司的创新、它们对改善人口健康的贡献，以及需要更多的证据来证明新一代健康产品和服务的价值。
