Hobday M, Lensvelt E, Gordon E, Liang W, Meuleners L, Chikritzhs T
National Drug Research Institute, Health Research Campus, Curtin University, GPO Box U1987, Perth, WA 6845, Australia.
Curtin-Monash Accident Research Centre, 7 Parker Place, Curtin University, GPO Box U1987, Perth, WA 6845, Australia.
Public Health. 2017 Mar;144:48-56. doi: 10.1016/j.puhe.2016.11.019. Epub 2017 Jan 4.
Little research has been done into the distance travelled by consumers to purchase alcohol, whether this is influenced by demographic characteristics or drinking levels of consumers, and the effect of price on purchase distance. This study aimed to explore distances drinkers were prepared to travel to purchase alcohol at on- and off-site outlets and how these decisions were affected by price discounting.
Online survey.
The study, including 831 alcohol consumers aged 18 years and older living in Australian capital cities, was undertaken in 2012. The survey was used to gather data on the distances which participants anticipated that they usually travelled to purchase alcohol. The data provided insight into which factors influence where participants would choose to purchase alcohol and the possible effects of price discounts on purchase distance.
Most participants would choose to travel less than 10 km to purchase alcohol. Data indicated that price discounting might increase the purchase distance that most participants would be prepared to travel to purchase alcohol; this was more marked regarding off-site outlets and among high-risk drinking groups including young males and participants with risky drinking levels.
Price discounting affects hypothetical purchase distance choices, indicating the importance of price when implementing alcohol control policies. Purchase distance might be more affected by price discounting among consumers visiting off-site outlets, but less useful when exploring associations with on-site outlets.
关于消费者购买酒精饮料所行进的距离、这是否受消费者人口统计学特征或饮酒量的影响以及价格对购买距离的影响，目前研究较少。本研究旨在探究饮酒者准备前往购买酒精饮料的场所（包括店内和店外场所）的距离，以及这些决策如何受到价格折扣的影响。
在线调查。
2012年对831名居住在澳大利亚首府城市、年龄在18岁及以上的酒精饮料消费者进行了研究。该调查用于收集参与者预期他们通常购买酒精饮料所行进的距离的数据。这些数据深入了解了哪些因素会影响参与者选择购买酒精饮料的地点，以及价格折扣对购买距离可能产生的影响。
大多数参与者会选择行进不到10公里去购买酒精饮料。数据表明，价格折扣可能会增加大多数参与者准备前往购买酒精饮料的距离；在店外场所以及包括年轻男性和有高风险饮酒水平的参与者在内的高风险饮酒群体中，这种情况更为明显。
价格折扣会影响假设的购买距离选择，这表明在实施酒精控制政策时价格的重要性。对于前往店外场所的消费者而言，购买距离可能受价格折扣的影响更大，但在探究与店内场所的关联时作用较小。
