Pinsky Ilana, Noto Ana Regina, Botéquio de Moraes Maria Carolina, Lucas Dos Santos Elaine, Sparks Robert, O'Brien Kerry
Psychiatry Department, UNIFESP (Universidade Federal de São Paulo), São Paulo, Brazil.
The National Center on Addiction and Substance Abuse, New York, New York.
J Stud Alcohol Drugs. 2017 Mar;78(2):306-312. doi: 10.15288/jsad.2017.78.306.
The university sport environment represents an important target for alcohol industry marketing. This study investigated the nature of relationships between the alcohol industry and university student sports clubs (USSCs).
Semi-structured interviews were conducted with board members from 60 active USSCs in the city of São Paulo, Brazil. Interviews were transcribed and subjected to content analysis using NVivo10.
All invited USSCs participated in the study. Most (n = 53; 88%) reported having signed contracts with the alcohol industry (breweries, in every case) to have their sports events and parties sponsored. The most common sponsorship arrangement involved the supply of discounted beer for sport and student events. T-shirts, beer freezers, and stereo systems were also frequently provided by the alcohol industry to support alcohol-related sports events. In addition, the alcohol industry event promoters helped market the events and products. In return, the USSCs agreed to exclusively sell the sponsors' brand of beer and/or order and sell a quota of beer at their events. Forty-nine interviewees (81%) reported agreements with alcohol companies whereby open bars (free alcohol events) would also be provided. Despite reporting a range of alcohol harms, participants did not perceive there to be a high risk of harm from the alcohol sponsorship arrangements.
Most USSCs in São Paulo, Brazil, have formalized contracts with the alcohol industry that promote the marketing, sale, and consumption of alcohol at parties and university games. A critical review of the impacts of these practices and university policies on alcohol industry sponsorship that can take account of the role of such arrangements in student drinking is warranted.
大学体育环境是酒精行业营销的重要目标。本研究调查了酒精行业与大学生体育俱乐部（USSCs）之间关系的性质。
对巴西圣保罗市60个活跃的大学生体育俱乐部的董事会成员进行了半结构化访谈。访谈内容被转录，并使用NVivo10进行内容分析。
所有受邀的大学生体育俱乐部都参与了该研究。大多数（n = 53；88%）报告称已与酒精行业（均为啤酒厂）签订合同，由其赞助体育赛事和派对。最常见的赞助安排是为体育和学生活动提供打折啤酒。酒精行业还经常提供T恤、啤酒冰柜和音响系统，以支持与酒精相关的体育赛事。此外，酒精行业的活动推广人员帮助营销活动和产品。作为回报，大学生体育俱乐部同意独家销售赞助商品牌的啤酒和/或在其活动中订购并销售一定配额的啤酒。49名受访者（81%）报告称与酒精公司达成协议，还将提供开放式酒吧（免费酒精活动）。尽管报告了一系列酒精危害，但参与者认为酒精赞助安排造成危害的风险并不高。
巴西圣保罗的大多数大学生体育俱乐部已与酒精行业签订正式合同，这些合同促进了酒精在派对和大学比赛中的营销、销售和消费。有必要对这些做法以及大学政策对酒精行业赞助的影响进行批判性审查，以考虑此类安排在学生饮酒中的作用。
