Attention and memory-driven effects in action studies.

We provide empirical examples to conceptually clarify some items on Firestone & Scholl's (F&S's) checklist, and to explain perceptual effects from an attentional and memory perspective. We also note that action and embodied cognition studies seem to be most susceptible to misattributing attentional and memory effects as perceptual, and identify four characteristics unique to action studies and possibly responsible for misattributions.