Department of Social and Environmental Health Research, London School of Hygiene and Tropical Medicine, London, UK.
J Public Health (Oxf). 2018 Mar 1;40(1):90-97. doi: 10.1093/pubmed/fdx040.
The alcohol industry uses responsible drinking messaging as a central element of its corporate social responsibility (CSR) activities. It has been argued that such messaging is vague, and potentially part of broader CSR activities to protect industry interests at the expense of public health. This study aimed to identify how industry defines responsible drinking, and in what contexts it is used.
This was a qualitative documentary analysis of publicly available documents and web pages, including company web pages, press releases, reports and blogs from a representative selection of alcohol producers, and industry social aspect/public relations organizations; these were compared to health NGOs and Public Health England. All materials were coded iteratively using NVivo, and results were analysed using the hermeneutic approach.
The term 'responsible drinking' was used almost exclusively by industry or industry-funded organizations. 'Responsible drinking' was not clearly defined with relation to any particular level of alcohol consumption, and government alcohol guidelines were rarely referenced.
Responsible drinking is a strategically ambiguous, industry-affiliated term that allows for multiple interpretations. Industry sources rarely reference government drinking guidelines in the context of responsible drinking, stressing individual responsibility and risk management. Public health practitioners should be aware of these distinctions, and use clear language regarding lower risk drinking.
酒精行业将负责任的饮酒信息作为其企业社会责任（CSR）活动的核心要素。有人认为，这种信息传达模糊不清，可能是为了保护行业利益而损害公共健康的更广泛的 CSR 活动的一部分。本研究旨在确定行业如何定义负责任的饮酒，以及在什么情况下使用这种信息传达。
这是对公开可用的文件和网页（包括来自代表性酒精生产企业及其行业社会方面/公共关系组织的公司网页、新闻稿、报告和博客）的定性文献分析，并与健康非政府组织和英国公共卫生部门进行了比较。所有材料均使用 NVivo 进行迭代编码，并使用解释学方法对结果进行分析。
“负责任的饮酒”一词几乎完全由行业或行业资助的组织使用。“负责任的饮酒”与任何特定的饮酒量都没有明确界定，很少参考政府的酒精指南。
负责任的饮酒是一个具有战略模糊性的、与行业相关的术语，可以有多种解释。行业来源在负责任的饮酒方面很少参考政府的饮酒指南，强调个人责任和风险管理。公共卫生从业者应该注意到这些区别，并在涉及低风险饮酒时使用清晰的语言。
