Al-Hamdani Mohammed
Department of Psychology, Saint Mary's University, Halifax, NS.
Can J Public Health. 2017 Apr 20;108(1):e98-e100. doi: 10.17269/cjph.108.5828.
The pack is a marketing tool for the tobacco industry - its shape, colour, fonts, descriptors and logos attract and mislead smokers. Health warnings on cigarette packs serve as a knowledge reminder for smokers to quit smoking. Plain packaging eliminates brand imagery elements from cigarette packs and has many benefits, including the reduction of intention to smoke and the denormalization of smoking behaviour. The tobacco industry has devised pack and product marketing innovations that thwart the effectiveness of health warnings. Plain packaging policy needs to address these innovations by restricting their use and preventing them from undermining health warnings.
烟包是烟草行业的一种营销工具——其形状、颜色、字体、描述词和标识吸引并误导吸烟者。烟包上的健康警示可作为提醒吸烟者戒烟的知识信息。平装包装去除了烟包上的品牌形象元素，有诸多益处，包括降低吸烟意愿以及使吸烟行为不再常态化。烟草行业设计了烟包及产品营销创新手段，以削弱健康警示的效果。平装包装政策需要通过限制这些创新手段的使用并防止它们削弱健康警示来应对这些问题。
