陷入黑暗：万宝路品牌架构、包装及相对危害的营销传播 - Suppr

Into the black: Marlboro brand architecture, packaging and marketing communication of relative harm.

作者信息

Dewhirst Timothy

机构信息

Department of Marketing and Consumer Studies, University of Guelph, Guelph, Canada.

出版信息

Tob Control. 2018 Mar;27(2):240-242. doi: 10.1136/tobaccocontrol-2016-053547. Epub 2017 Apr 21.

DOI:10.1136/tobaccocontrol-2016-053547

PMID:28432212

原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC5870465/

Abstract

摘要

https://cdn.ncbi.nlm.nih.gov/pmc/blobs/9255/5870465/7702f1f73340/tobaccocontrol-2016-053547f01.jpg

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Into the black: Marlboro brand architecture, packaging and marketing communication of relative harm.

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