Vukmirovic Marija
Ontario Veterinary College McNabb House, 16 College Avenue West, Guelph, Ontario N1G 2W1, Canada.
Food Res Int. 2015 Sep;75:13-19. doi: 10.1016/j.foodres.2015.05.011. Epub 2015 May 8.
The purpose of this research is to gain an understanding of how exposure to food advertising affects food related behaviours and perceptions in adults. This review assessed other reviews, commentaries as well as experimental studies. The results varied; however, the majority of the literature reported a significant positive association between food advertising and food choices. Additional significant findings include: gender differences in regard to the tendency to become immersed in what one is viewing and how that impacts food choice; the role of image type on taste perception; and the influence of healthy food advertising on consumer behaviour. The goal of this research is to increase public awareness in regard to the behavioural and perceptual impacts of food advertising, and to inform and influence the decisions of health professionals and policy makers.
本研究的目的是了解接触食品广告如何影响成年人与食品相关的行为和认知。本综述评估了其他综述、评论以及实验研究。结果各不相同；然而，大多数文献报道食品广告与食品选择之间存在显著的正相关。其他重要发现包括：在沉浸于所观看内容的倾向及其对食品选择的影响方面存在性别差异；图像类型对味觉感知的作用；以及健康食品广告对消费者行为的影响。本研究的目标是提高公众对食品广告行为和感知影响的认识，并为健康专业人员和政策制定者的决策提供信息并施加影响。
