Guo Wei, Zheng Qing, An Weijin, Peng Wei
Key Laboratory of Mechanism Theory and Equipment Design of Ministry of Education, Tianjin University, No.92, Weijin Rd., Nankai District, Tianjin 30072, China.
Key Laboratory of Mechanism Theory and Equipment Design of Ministry of Education, Tianjin University, No.92, Weijin Rd., Nankai District, Tianjin 30072, China.
Appl Ergon. 2017 Sep;63:106-114. doi: 10.1016/j.apergo.2017.04.013. Epub 2017 Apr 22.
Collaborative innovation (co-innovation) community emerges as a new product design platform where companies involve users in the new product development (NPD) process. Large numbers of users participate and contribute to the process voluntarily. This exploratory study investigates the heterogeneous roles of users based on a global co-innovation project in online community. Content analysis, social network analysis and cluster method are employed to measure user behaviors, distinguish user roles, and analyze user contributions. The study identifies six user roles that emerge during the NPD process in co-innovation community: project leader, active designer, generalist, communicator, passive designer, and observer. The six user roles differ in their contribution forms and quality. This paper contributes to research on co-innovation in online communities, including design team structure, user roles and their contribution to design task and solution, as well as user value along the process. In addition, the study provides practices guidance on implementing project, attracting users, and designing platform for co-innovation community practitioners.
协同创新社区作为一种新产品设计平台应运而生，企业可在其中让用户参与新产品开发（NPD）过程。大量用户自愿参与该过程并做出贡献。本探索性研究基于在线社区中的一个全球协同创新项目，调查用户的异质角色。采用内容分析、社会网络分析和聚类方法来衡量用户行为、区分用户角色并分析用户贡献。该研究识别出在协同创新社区新产品开发过程中出现的六种用户角色：项目领导者、活跃设计师、通才、沟通者、被动设计师和观察者。这六种用户角色在贡献形式和质量上存在差异。本文有助于在线社区协同创新研究，包括设计团队结构、用户角色及其对设计任务和解决方案的贡献，以及该过程中的用户价值。此外，该研究为协同创新社区从业者提供了关于项目实施、吸引用户和设计平台的实践指导。
