Krämer Florentin, Schmidt Klaus M, Spann Martin, Stich Lucas
Department of Economics, University of Munich, D-80539 Munich, Germany.
Munich School of Management, University of Munich, D-80539 Munich, Germany.
Data Brief. 2017 May 4;12:513-517. doi: 10.1016/j.dib.2017.04.049. eCollection 2017 Jun.
Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customer-driven pricing mechanisms that give customers (some) pricing power and that have been used in service industries with high fixed costs to price discriminate without setting a reference price. This paper describes buyer and seller data in a series of induced-value laboratory experiments that compare PWYW and NYOP in monopoly and competitive situations. Sellers are in a one-shot interaction with buyers. Sellers using customer-driven pricing mechanisms may exogenously or endogenously receive additional promotional benefits, for instance through word-of-mouth effects. The major findings based on the data presented here are reported in the paper "Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price?" (Krämer et al., 2017) [3].
随你定价（PWYW）和自主定价（NYOP）是由客户驱动的定价机制，赋予客户一定的定价权，且已被用于固定成本较高的服务行业，以在不设定参考价格的情况下进行价格歧视。本文描述了一系列诱导价值实验室实验中的买卖双方数据，这些实验在垄断和竞争情况下比较了随你定价和自主定价。卖家与买家进行一次性互动。使用客户驱动定价机制的卖家可能会外生地或内生地获得额外的促销收益，例如通过口碑效应。基于此处呈现的数据的主要发现发表在论文《将定价权下放给客户：随你定价还是自主定价？》（克雷默等人，2017年）[3]中。
