Oliver Adam
Department of Social Policy, London School of Economics and Political Science, London, UK.
Int J Health Plann Manage. 2018 Jan;33(1):272-275. doi: 10.1002/hpm.2419. Epub 2017 May 19.
Behavioural economics-the study of human decision making and how it sometimes deviates systematically from the assumptions of standard economic theory-has attracted a lot of attention in the health policy discourse over recent years. Many appear to believe that behavioural economic findings can be used only to help inform policies that manipulate the choices made by citizens, ie, the so-called nudge policy. However, these findings can be used to inform several different policy frameworks, from seemingly innocuous liberty-preserving changes to the contexts people operate in, to the outlawing of certain corporate behaviours. This article depicts diagrammatically, with the aid of a "behavioural policy cube" and in relation to smoking cessation interventions, the conceptual parameters of several behavioural economic-informed policy frameworks, which could be easily extended to other areas of health, and indeed broader public, policy.
行为经济学——研究人类决策以及它有时如何系统性地偏离标准经济理论的假设——近年来在健康政策讨论中引起了广泛关注。许多人似乎认为，行为经济学的研究结果只能用于为操纵公民选择的政策提供信息，即所谓的助推政策。然而，这些研究结果可用于为几种不同的政策框架提供信息，从看似无害的、维护自由的对人们所处环境的改变，到某些企业行为的非法化。本文借助一个“行为政策立方体”并结合戒烟干预措施，以图表形式描绘了几个基于行为经济学的政策框架的概念参数，这些参数可以很容易地扩展到其他健康领域，乃至更广泛的公共政策领域。
