Ares Gastón, Machín Leandro, Girona Alejandra, Curutchet María Rosa, Giménez Ana
Facultad de Química, Universidad de la República, Canelones, Uruguay.
Facultad de Psicología, Universidad de la República, Montevideo, Uruguay.
Cad Saude Publica. 2017 May 18;33(4):e00213315. doi: 10.1590/0102-311X00213315.
Interventions aimed at changing dietary patterns should be designed based on the main motives underlying the food choices of specific target populations. The aim of the present study was to identify motives underlying food choice and barriers to healthy eating among consumers in two socioeconomic levels in Uruguay. Eleven focus groups were carried out with a total of 76 participants. Six of the groups involved low income participants and the others were conducted with middle income participants. Discussions were held around frequently consumed products, motives underlying food choices and barriers to healthy eating. Results confirmed the strong influence of income level on motives underlying food choice and barriers to the adoption of healthy eating. Low income participants described their choices as mainly driven by economic factors and satiety, whereas convenience was the main determinant of food selection for middle income participants. Implications for the design of public policies targeted at each group are discussed.
旨在改变饮食模式的干预措施应基于特定目标人群食物选择背后的主要动机来设计。本研究的目的是确定乌拉圭两个社会经济水平的消费者在食物选择背后的动机以及健康饮食的障碍。开展了11个焦点小组，共有76名参与者。其中6个小组的参与者为低收入人群，其他小组则由中等收入参与者组成。围绕经常消费的产品、食物选择背后的动机以及健康饮食的障碍进行了讨论。结果证实了收入水平对食物选择背后的动机以及采用健康饮食的障碍有很大影响。低收入参与者表示，他们的选择主要受经济因素和饱腹感驱动，而便利性是中等收入参与者食物选择的主要决定因素。本文还讨论了针对每个群体设计公共政策的意义。
