Sun Yu-Hua Christine
Program of Hospitality Management & Education, Department of Human Development & Family Studies, National Taiwan Normal University, No. 162, Sec. 1, Ho-Ping East Road, Taipei 106, Taiwan.
Appetite. 2008 Jul;51(1):42-9. doi: 10.1016/j.appet.2007.11.004. Epub 2007 Nov 24.
This study addresses how various health concerns might influence not only consumers' food choice motives but also consumers' subsequent attitudes toward healthy eating. This study expects that those consumers with greater health concerns would have different food choice motives and better attitudes toward healthy eating. A self-completion questionnaire was used to gather information. Participants, a random sample of 500 undergraduate students from a national university in Taipei, Taiwan, provided a total of 456 usable questionnaires, representing a valid response rate of 91%. The average age of the respondents at the time of the survey was 21 years and 63% of respondents were females. The relationship between health concern and healthy eating attitudes was confirmed. The relationship between health concern of developing diseases and attitudes toward healthy eating was fully mediated by food choice motives. However, the relationship between calorie consumption health concern and healthy eating attitudes was only partially mediated by food choice motives. Implications of these findings are discussed.
本研究探讨了各种健康问题如何不仅可能影响消费者的食物选择动机，还会影响消费者随后对健康饮食的态度。本研究预计，那些更关注健康的消费者会有不同的食物选择动机，并且对健康饮食有更好的态度。采用自填式问卷来收集信息。参与者是从台湾台北一所国立大学随机抽取的500名本科生，共提供了456份可用问卷，有效回复率为91%。调查时受访者的平均年龄为21岁，63%的受访者为女性。健康关注度与健康饮食态度之间的关系得到了证实。对患疾病的健康关注度与健康饮食态度之间的关系完全由食物选择动机介导。然而，对卡路里摄入的健康关注度与健康饮食态度之间的关系仅部分由食物选择动机介导。讨论了这些发现的意义。
