Annunziata Azzurra, Vecchio Riccardo, Mariani Angela
Department of Economic and Legal Studies, University of Naples Parthenope, 80133 Naples, Italy.
Department of Agricultural Sciences, University of Naples Federico II, 80055 Portici (Na), Italy.
Nutrients. 2017 Jun 17;9(6):628. doi: 10.3390/nu9060628.
The introduction of health warnings on labels to correct externalities associated with alcohol consumption is heavily debated and has been explored from different perspectives. The current paper aims to analyse the interest and attitudes of Italian university students regarding health warnings on alcoholic beverages and to verify the existence of segments that differ in terms of attitudes towards such warnings. Our results show that young consumers consider health warnings quite important, although the degree of perceived utility differs in relation to the type of warning. Cluster analysis shows the existence of three groups of young consumers with different degrees of attention and perceived utility of warnings on alcoholic beverages, but also in relation to drinking behaviour and awareness of social and health risks related to alcohol consumption. In brief, Italian young adults with moderate consumption behaviour view label warnings positively, while this attitude is weaker among younger adults and those with riskier consumption behaviours. Our findings, albeit limited and based on stated and not revealed data, support the need for appropriate tools to improve the availability of information among young adults on the risks of excessive alcohol consumption and increased awareness of the importance of moderate drinking.
在标签上引入健康警示以纠正与酒精消费相关的外部性这一做法引发了激烈辩论，并且已经从不同角度进行了探讨。本文旨在分析意大利大学生对酒精饮料健康警示的兴趣和态度，并验证在对待此类警示的态度上是否存在不同的细分群体。我们的研究结果表明，年轻消费者认为健康警示相当重要，尽管感知效用的程度因警示类型而异。聚类分析显示存在三组年轻消费者，他们对酒精饮料警示的关注程度和感知效用不同，而且在饮酒行为以及与酒精消费相关的社会和健康风险意识方面也存在差异。简而言之，具有适度消费行为的意大利年轻人对标签警示持积极态度，而在较年轻的成年人以及具有较高风险消费行为的人群中，这种态度则较弱。我们的研究结果尽管有限且基于陈述而非揭示的数据，但支持需要有适当工具来提高年轻人中关于过量饮酒风险的信息可得性，并增强对适度饮酒重要性的认识。
