Fatima Iram, Humayun Ayesha, Anwar Muhammad Imran, Iftikhar Adil, Aslam Muhammad, Shafiq Muhammad
Institute of Quality and Technology Management, University of the Punjab, Lahore, Pakistan.
Department of Public Health and Community Medicine, Shaikh Khalifa Bin Zayed Al-Nahyan Medical College and Shaikh Zayed Postgraduate Medical Institute, Shaikh Zayed Medical Complex, Lahore, Pakistan.
Oman Med J. 2017 Jul;32(4):297-305. doi: 10.5001/omj.2017.58.
Service quality is one of the important gears to appraise services and determine the gray areas that need improvement. In countries with a resource-poor health system, the first step of measuring quality is yet to be taken. This study seeks to inform policy makers in developing contextual service quality models by identifying service quality gaps in tertiary care teaching hospitals using patients' perspective.
A cross-sectional study was performed using multistage cluster sampling, and a modified version of the SERVQUAL (SERV-service, QUAL-quality) instrument was administered to determine patient's expectations and perceptions. A total of 817 completed questionnaires were obtained from patients and/or their attendants using convenience sampling.
Data analysis revealed statistically significant negative quality gaps between expectations and perceptions of tangibility, reliability, empathy, assurance, responsiveness, and communication. The difference in mean expectation and perception for responsiveness across the sexes was significant ( < 0.003; < 0.037, respectively) as well as in perception of communication ( < 0.026). Other dimensions and overall hospital expected and perceived quality were independent of sex. Educational status showed significant difference in expectation and perception in responsiveness ( < 0.005), but the perception of each dimension was significantly different in different educational categories (assurance: < 0.001; empathy: < 0.001; reliability: < 0.001; tangibility: < 0.001; responsiveness: < 0.001; communication: < 0.001; and for overall service quality: < 0.001). Age and service departments showed no relationship with any of the perceived or expected dimension of service quality of hospitals.
Tertiary care hospitals failed to meet patients' expectations in all major areas of service quality, posing a question of how hospitals implement and evaluate their quality assurance policy.
服务质量是评估服务以及确定需要改进的灰色地带的重要因素之一。在卫生系统资源匮乏的国家,衡量质量的第一步尚未迈出。本研究旨在通过从患者角度识别三级护理教学医院的服务质量差距,为政策制定者制定符合实际情况的服务质量模型提供参考。
采用多阶段整群抽样进行横断面研究,并使用SERVQUAL(服务-质量)工具的修改版来确定患者的期望和感知。通过便利抽样从患者和/或其陪护人员中总共获得了817份完整问卷。
数据分析显示,在有形性、可靠性、同理心、保证性、响应性和沟通方面,期望与感知之间存在统计学上显著的负质量差距。不同性别在响应性方面的平均期望和感知差异显著(分别为<0.003;<0.037),在沟通感知方面也存在显著差异(<0.026)。其他维度以及医院整体的期望和感知质量与性别无关。教育程度在响应性的期望和感知方面显示出显著差异(<0.005),但在不同教育类别中,每个维度的感知存在显著差异(保证性:<0.001;同理心:<0.001;可靠性:<0.001;有形性:<0.001;响应性:<0.001;沟通:<0.001;整体服务质量:<0.001)。年龄和服务科室与医院服务质量的任何感知或期望维度均无关系。
三级护理医院在服务质量的所有主要领域均未达到患者期望,这引发了关于医院如何实施和评估其质量保证政策的问题。