Cavallo Carla, Caracciolo Francesco, Cicia Gianni, Del Giudice Teresa
Dipartimento di Agraria, Università di Napoli Federico II, Portici, (NA), Italy.
J Sci Food Agric. 2018 Mar;98(4):1591-1598. doi: 10.1002/jsfa.8633. Epub 2017 Sep 30.
Over the years, niche-differentiation strategies and food policies have pushed quality standards of European extra-virgin olive oil towards a product that has a sensory profile consisting of fruity, bitter and pungent notes, with such oils having excellent healthy features. However, it is unclear whether typical consumers are ready for a richer and more complex sensory profile than the neutral one historically found on the market. This potential discrepancy is investigated in the present study aiiming to determine whether current demand is able to appreciate this path of quality enhancement. Implicit prices for each and every attribute of extra-virgin olive oil with a focus on sensory characteristics were investigated using a hedonic price model.
Although confirming the importance of origin and terroir for extra-virgin olive oil, the results of the present study strongly confirm the discrepancy between what is currently valued on the market and what novel supply trends are trying to achieve in terms of the sensory properties of such products.
Increasing consumer awareness about the direct link between the health quality of oils and their sensory profile appears to be necessary to make quality enhancement programs more successful on the market and hence more effective for companies. © 2017 Society of Chemical Industry.
多年来，利基差异化策略和食品政策已将欧洲特级初榨橄榄油的质量标准推向一种具有果香、苦味和辛辣味感官特征的产品，此类橄榄油具有出色的健康特性。然而，尚不清楚典型消费者是否准备好接受比市场上历史上常见的中性感官特征更丰富、更复杂的感官特征。本研究对这种潜在差异进行了调查，旨在确定当前需求是否能够认可这种质量提升路径。使用享乐价格模型研究了特级初榨橄榄油每一项属性（重点是感官特征）的隐含价格。
尽管证实了产地和风土对特级初榨橄榄油的重要性，但本研究结果有力地证实了市场当前所重视的与此类产品在感官特性方面新的供应趋势试图实现的目标之间存在差异。
提高消费者对油品健康质量与其感官特征之间直接联系的认识，对于使质量提升计划在市场上更成功，从而对企业更有效而言似乎是必要的。© 2017 化学工业协会。
