对旨在减少与精神疾病相关的耻辱感和歧视的社会营销活动进行投资，为加利福尼亚带来了积极的经济效益。
Investment in Social Marketing Campaign to Reduce Stigma and Discrimination Associated with Mental Illness Yields Positive Economic Benefits to California.
作者信息
Ashwood J Scott, Briscombe Brian, Collins Rebecca L, Wong Eunice C, Eberhart Nicole K, Cerully Jennifer, May Libby, Roth Beth, Burnam M Audrey
出版信息
Rand Health Q. 2017 Jan 13;6(2):5. eCollection 2017 Jan.
Abstract
This article examines the potential impact of the California Mental Health Services Authority's stigma and discrimination reduction social marketing campaign on the use of adult behavioral health services, and it estimates the benefit-cost ratios.
摘要
本文探讨了加利福尼亚精神卫生服务管理局减少耻辱感和歧视的社会营销活动对成人行为健康服务使用的潜在影响，并估算了效益成本比。
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