Small-p politics: how pleasurable, convivial and pragmatic political ideals influence engagement in eat-local initiatives.

Non-confrontational engagement practices like ethical consumption are a popular form of everyday politics. Existing research into these practices offers positive evaluations (highlighting the value of everyday engagement in public life) and critical perspectives (questioning whether myriad small acts can address structural barriers to equity and sustainability). Meanwhile, less emphasis has been placed on understanding the underlying ideals and motivations for political action that seeks to avoid traditional politics. In order to advance such understanding, this case study uses participant observation and semi-structured interviews with 57 individuals whose daily paid or unpaid leadership roles shape eat-local initiatives. We find that in the local food realm, participants idealize pleasurable, convivial and pragmatic engagement and these ideals culminate in a particular form of everyday action we term 'small-p politics'. The paper offers a theoretically and empirically informed investigation of non-traditional political engagement in eat-local movements, concluding that it emerges from a site where: (a) cultural change is prioritized above contentious politics; (b) rejecting traditional political activity is linked with achieving tangible outcomes; and (c) consumers are deemed the ideal agents of change. Non-traditional politics play a prominent role in the landscape of contemporary civic engagement. This research advances our existing knowledge of such practices by providing a thick description of the political ideals that endorse consumption-based approaches to change in the realm of local food.