John Savesh, Kool Bridget
Medical Student, Faculty of Medical and Health Sciences, University of Auckland, Auckland.
Senior Lecturer, Section of Epidemiology and Biostatistics, School of Population Health, University of Auckland, Auckland.
N Z Med J. 2017 Sep 1;130(1461):15-23.
To review media accounts of fatal child unintentional injury events reported in leading New Zealand newspapers for their completeness and potential to deliver evidence-based injury prevention messages.
Media accounts of fatal unintentional child (0-14 years) injury events in New Zealand's four largest newspapers between 2011 and 2015 were reviewed. Variables of interest included: date, mechanism of injury and victim details. The article prominence, presence of prevention messages and case ascertainment for the two leading causes of death (2011 to 2013 only) were evaluated.
Two hundred and forty-two media accounts detailing 122 fatal child injury events (133 deaths) were located for the five-year period. The most common causes of injury were transport-related (56%) and drownings (21%). Only 20% (n=49) of accounts included clear prevention messages. Just over 33% of accounts included images and 66% were located within the first three pages. Case ascertainment in the media accounts was complete for all transport deaths and all but one drowning.
The low frequency of prevention messages in the media accounts reviewed highlights a missed opportunity for the dissemination of prevention messages to the New Zealand public. The findings confirm the utility of these accounts as a timely source of fatal child injury information.
回顾新西兰主要报纸报道的儿童意外伤亡事件的媒体报道内容，评估其完整性以及传递基于证据的伤害预防信息的潜力。
回顾了2011年至2015年间新西兰四大报纸关于儿童（0至14岁）意外伤亡事件的媒体报道。感兴趣的变量包括：日期、伤害机制和受害者详细信息。对文章的显著程度、预防信息的呈现以及两种主要死亡原因（仅2011年至2013年）的病例确定情况进行了评估。
在这五年期间，共找到242篇详细描述122起儿童伤亡事件（133人死亡）的媒体报道。最常见的伤害原因是与交通相关的（56%）和溺水（21%）。只有20%（n = 49）的报道包含明确的预防信息。略多于33%的报道配有图片，66%的报道位于前三页。媒体报道中所有交通死亡事件以及除一起溺水事件外的所有溺水事件的病例确定情况均完整。
所审查的媒体报道中预防信息的频率较低，这凸显了向新西兰公众传播预防信息的机会错失。研究结果证实了这些报道作为儿童致命伤害信息及时来源的实用性。
