大学校园周边烟草销售点营销趋势：加强烟草控制工作的机遇
Trends in point-of-sale tobacco marketing around college campuses: Opportunities for enhanced tobacco control efforts.
作者信息
Wagoner Kimberly G, Sutfin Erin L, Song Eunyoung Y, King Jessica L, Egan Kathleen L, Reboussin Beth, Debinski Beata, Spangler John, Wolfson Mark
机构信息
a Wake Forest School of Medicine , Department of Social Sciences and Health Policy , Winston-Salem , North Carolina , USA.
b University of Florida , Department of Epidemiology , Gainesville , Florida , USA.
出版信息
J Am Coll Health. 2018 Apr;66(3):145-154. doi: 10.1080/07448481.2017.1389734. Epub 2018 Jan 9.
OBJECTIVE
Colleges have implemented policies to limit tobacco use on-campus; however, the off-campus environment is often overlooked in tobacco control efforts. We assessed availability, marketing, and promotion of cigarettes, snus, and traditional smokeless tobacco (SLT) in a sample of communities surrounding 11 college campuses in North Carolina and Virginia.
PARTICIPANTS
Between January-March of 2011, 2012 and 2013, 481 tobacco-selling retailers, including convenience stores, pharmacies and supermarkets, located near campuses were assessed.
METHODS
Trained observers completed annual point-of-sale assessments.
RESULTS
The percentage of stores selling (81.4% to 58.6%; p < .0001) and advertising snus (80.1% to 53.11%; p < .0001) significantly decreased over time. Convenience stores increased promotions of cigarettes (65.4% to 72.8%; p = 0.04) and SLT (3.1% to 23.3%; p = 0.02).
CONCLUSIONS
Off-campus environments have abundant tobacco availability and marketing. Colleges should collaborate with state and local tobacco control advocates to address tobacco promotion near campuses to potentially decrease product appeal and access among young adults.
目的
高校已实施政策限制校园内的烟草使用；然而，在烟草控制工作中，校外环境往往被忽视。我们评估了北卡罗来纳州和弗吉尼亚州11所大学校园周边社区样本中香烟、口含烟和传统无烟烟草（SLT）的可得性、营销和促销情况。
参与者
在2011年1月至3月、2012年和2013年期间，对位于校园附近的481家烟草销售零售商进行了评估，包括便利店、药店和超市。
方法
训练有素的观察员完成年度销售点评估。
结果
随着时间的推移，销售口含烟的商店比例（从81.4%降至58.6%；p < 0.0001）和宣传口含烟的商店比例（从80.1%降至53.11%；p < 0.0001）显著下降。便利店增加了香烟促销（从65.4%增至72.8%；p = 0.04）和无烟烟草促销（从3.1%增至23.3%；p = 0.02）。
结论
校外环境中烟草的可得性和营销情况普遍存在。高校应与州和地方烟草控制倡导者合作，解决校园附近的烟草促销问题，以潜在地降低产品对年轻人的吸引力和可及性。
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