1 Graduate Institute of Business and Management, College of Management, Chang Gung University , Taoyuan, Taiwan .
2 Department of Information Management, Chang Gung University , Taoyuan, Taiwan .
Cyberpsychol Behav Soc Netw. 2017 Nov;20(11):683-688. doi: 10.1089/cyber.2017.0023. Epub 2017 Oct 19.
Online games can frustrate their gamers, but little was known about how such frustration impacts gamer loyalty. Because novice and experienced gamers may respond differently to frustration, this study investigates how gamers' frustration influences their loyalty and how this influence may differ between novice and experienced gamers. Because of the complexity of this issue, multiple theories were synthesized to develop the theoretical model. This study collected responses from 558 online gamers. Findings indicate that frustration is positively related to novice gamers' participation in task teams, and subsequently their loyalty. However, frustration is negatively related to the self-efficacy of experienced gamers and to their loyalty.
网络游戏可能会让玩家感到沮丧，但对于这种沮丧感如何影响玩家忠诚度，人们知之甚少。由于新手玩家和经验丰富的玩家对沮丧的反应可能不同，因此本研究调查了玩家的沮丧感如何影响他们的忠诚度，以及这种影响在新手玩家和经验丰富的玩家之间可能有何不同。由于这个问题很复杂，本研究综合了多种理论来建立理论模型。本研究共收集了 558 名网络游戏玩家的回复。研究结果表明，沮丧感与新手玩家参与任务团队以及随后的忠诚度呈正相关。然而，沮丧感与经验丰富的玩家的自我效能感以及他们的忠诚度呈负相关。
