Booth Richard, McMurray Josephine, Regan Sandra, Kothari Anita, Donelle Lorie, McBride Susan, Sobel Annette, Hall Jodi, Fraser Robert, Foisey Lyndsay
Assistant Professor, Arthur Labatt Family School of Nursing, Western University, London, ON.
Assistant Professor, Business Technology Management/Health Studies, Wilfrid Laurier University, Waterloo,ON.
Nurs Leadersh (Tor Ont). 2017;30(2):71-83. doi: 10.12927/cjnl.2017.25253.
In the province of Ontario, many of the public health units (PHUs) now possess and use social media as part of their daily health promotion and communication operations. To explore this topic, a planning meeting was held to generate deeper insights toward the use of these forms of technology for preventative services delivery. The planning meeting was held with 50 participants, comprising representatives from 20 of the 36 PHUs in Ontario, interested academics, students and government representatives. A nominal group technique (NGT) was used to build consensus related to future research needs, as related to public health and social media. Participants generated a range of insights around the use of social media, including the need for: leadership buy-in and resource allocation; social media policy and governance structure; performance measurement and evaluation; practices related to engagement with program recipients and addressing the lack of resources faced by many health units. Future research priorities were also generated, related to evaluating the cost-benefit of social media activities and understanding behaviour change implications. Further research is needed to evaluate the functionality, leadership and competency requirements and impact(s) of these new forms of health communication technology within public health service delivery.
在安大略省，许多公共卫生单位（PHUs）现在拥有并使用社交媒体，作为其日常健康促进和沟通工作的一部分。为探讨这一主题，召开了一次规划会议，以更深入地了解如何利用这些技术形式提供预防服务。规划会议有50名参与者，包括安大略省36个公共卫生单位中20个单位的代表、感兴趣的学者、学生和政府代表。采用名义小组技术（NGT）就与公共卫生和社交媒体相关的未来研究需求达成共识。参与者围绕社交媒体的使用产生了一系列见解，包括需要：领导层的支持和资源分配；社交媒体政策和治理结构；绩效衡量和评估；与项目接受者互动以及解决许多卫生单位面临的资源短缺问题的相关做法。还确定了未来的研究重点，涉及评估社交媒体活动的成本效益以及理解行为改变的影响。需要进一步研究来评估这些新型健康传播技术在公共卫生服务提供中的功能、领导力和能力要求以及影响。
