Department of Radiology, Mayo Clinic, Rochester, Minnesota.
Social Media Network, Mayo Clinic, Rochester, Minnesota.
J Am Coll Radiol. 2018 Jan;15(1 Pt B):155-161. doi: 10.1016/j.jacr.2017.09.027. Epub 2017 Nov 9.
Although health care lags behind many other industries in adopting social media as part of a business strategy, the Mayo Clinic recognized the importance of these applications more than a decade ago. In addition to typical media relations and marketing tactics, the Mayo Clinic has successfully used social media as part of an overall program to support the strategic imperatives of the institution.
尽管医疗保健行业在将社交媒体作为业务策略的一部分方面落后于许多其他行业，但梅奥诊所早在十多年前就认识到这些应用程序的重要性。除了典型的媒体关系和营销策略外，梅奥诊所还成功地将社交媒体用作支持机构战略重点的整体计划的一部分。
