Barbey Christopher
a Center for Bioethics , University of Minnesota , Minneapolis , MN , USA.
New Bioeth. 2017 Nov;23(3):195-209. doi: 10.1080/20502877.2017.1396033.
Oocyte cryopreservation, or 'egg freezing,' is the practice of preserving unfertilised oocytes for later fertilisation. This practice allows women to extend their reproductive years. In 2014, Facebook and Apple announced that they would subsidise their female employees' elective - or 'social' - use of egg freezing so that these women can more easily reconcile the demands of career and family life. This announcement engendered controversy and moral debate. Given that social egg freezing (SEF) is becoming more popular, ethical and empirical analyses are warranted. Here, I utilise content analysis to examine media messages in advertising for SEF. I conclude that many fertility clinics engage in biased advertising - i.e. they advertise the service persuasively, not informatively, emphasising indirect benefits while minimising risks and the low chance of successfully bringing a child to term. As advertising for medical services has been shown to influence the use of those services, advertising for SEF should emphasise clear and easily interpretable statistics about success rate, usage rate, cost, and risk.
卵母细胞冷冻保存，即“卵子冷冻”，是指将未受精的卵母细胞进行保存以备日后受精的做法。这种做法使女性能够延长其生育年限。2014年，脸书和苹果公司宣布，他们将为女性员工选择性地——或“社会性地”——使用卵子冷冻提供补贴，以便这些女性能够更轻松地协调职业和家庭生活的需求。这一宣布引发了争议和道德辩论。鉴于社会卵子冷冻（SEF）越来越普遍，进行伦理和实证分析是必要的。在此，我运用内容分析法来审视社会卵子冷冻广告中的媒体信息。我得出的结论是，许多生育诊所进行的是有偏见的广告宣传——也就是说，他们对这项服务的宣传具有说服力而非提供信息，强调间接益处，同时将风险和成功孕育孩子的低几率降至最低。由于医疗服务广告已被证明会影响这些服务的使用，社会卵子冷冻广告应强调关于成功率、使用率、成本和风险的清晰且易于理解的统计数据。
