This work highlighted the effective activation of bentonite paste to produce nano-porous powder for removal of cationic dye from wastewater. The effects of activation parameters such as soda and moisture contents, ageing time and temperature were analyzed using response surface methodology (RSM). The significance of independent variables and their interactions were tested by blending the obtained powders with wastewater and then the adsorption was evaluated, spectrophotometrically. The experiments were carried out by preparation of pastes according to response surface methodology and central composite design, which is the standard method, was used to evaluate the effects and interactions of four factors on the treatment efficiency. RSM was demonstrated as an appropriate approach for optimization of alkali activation. The optimal conditions obtained from the desirable responses were 5.0wt% soda and 45.0wt% moisture, respectively in which the powder activation was carried out at 150°C. In order to well understand the role of nano-structured material on dye removal, the adsorbents were characterized through X-ray diffraction, Fourier transform infrared spectroscopy, scanning electron microscopy and Brunauer-Emmett-Teller surface area measurement. Finally, the analysis clearly demonstrates that the dye removal onto prepared adsorbent is well fitted with Langmuir isotherm compared to the other isotherm models. The low cost of material and facile process support the further development for commercial application purpose.