Matikainen Janne, Huovila Janne
Duodecim. 2017;133(10):1003-7.
Social media has brought about a major change in communication. Besides ordinary people, the change applies to organizations and public authorities. In the social media, the public becomes an active player and content provider. With social media, communication will become increasingly media-centered. The change in communication scenery has challenged traditional expertise. On the other hand, social media also opens up many possibilities for the establishment of expertise and health communication. Within the social media, communities can become significant sites for the production of knowledge and expertise. They may generate useful activity as regards the combination of health information activities and everyday life, but sometimes they can also become a cradle of false information. In its various forms, social media provides a versatile forum for health communication, where people can be met interactively.
社交媒体给交流带来了重大变革。除了普通人，这种变革也适用于组织和公共当局。在社交媒体中，公众成为了积极的参与者和内容提供者。借助社交媒体，交流将越来越以媒介为中心。交流场景的变化对传统专业知识提出了挑战。另一方面，社交媒体也为专业知识的建立和健康交流开辟了许多可能性。在社交媒体中，群体可以成为知识和专业知识产生的重要场所。它们可能会在健康信息活动与日常生活的结合方面产生有益的活动，但有时也可能成为虚假信息的温床。社交媒体以其各种形式为健康交流提供了一个多功能的平台，人们可以在其中进行互动交流。
