Roberts Michelle, Callahan Lizz, O'Leary Catina
Health Literacy Media.
Stud Health Technol Inform. 2017;240:464-475.
Social media - websites and other online tools called social networks - serve as a tool to connect people and organizations around topics of common interest. Social media platforms offer tremendous opportunity to engage quickly and sometimes in depth with many and diverse stakeholders as people have the ability to communicate back-and-forth from anywhere in the world. As increasing numbers of people receive their news and health information online, it is important to ensure content delivered through online resources is accessible to diverse target audiences. This chapter discusses a mid-sized health literacy nonprofit organizations' social media philosophy and tactics during the past 10 years, as both social media and health literacy strategies evolved continuously. The integration of social media in health literacy program content depends on the use with best evidence health literacy strategies, such as the use of plain language techniques. Strategy and technical considerations for the implementation and integration of social media within a health literate health communications model are discussed.
社交媒体——网站及其他被称为社交网络的在线工具——是一种围绕共同兴趣主题将人们和组织联系起来的工具。社交媒体平台提供了巨大的机会，能让人们迅速且有时深入地与众多不同的利益相关者互动，因为人们有能力在世界任何地方进行来回交流。随着越来越多的人通过网络获取新闻和健康信息，确保通过在线资源提供的内容能被不同的目标受众获取就变得很重要。本章讨论了一个中等规模的健康素养非营利组织在过去10年中的社交媒体理念和策略，在此期间社交媒体和健康素养策略都在不断发展。社交媒体在健康素养项目内容中的整合取决于与最佳证据健康素养策略的结合使用，比如使用通俗易懂的语言技巧。文中还讨论了在具有健康素养的健康传播模式中实施和整合社交媒体的策略及技术考量。
