Department of Physical Medicine & Rehabilitation, University of Colorado School of Medicine, 12631 E 17th Ave, Academic Office One, Aurora, CO 80045.
Department of Physical Medicine and Rehabilitation, Harvard Medical School; Spaulding Rehabilitation Hospital; Massachusetts General Hospital; and Brigham and Women's Hospital, Harvard Medical School, Boston, MA.
PM R. 2018 May;10(5):538-543. doi: 10.1016/j.pmrj.2017.12.003. Epub 2017 Dec 16.
Implementation science is an evolving part of translating evidence into clinical practice and public health policy. This report describes how a social media strategy for the journal PM&R using metrics, including alternative metrics, contributes to the dissemination of research and other information in the field of physical medicine and rehabilitation. The primary goal of the strategy was to disseminate information about rehabilitation medicine, including but not limited to new research published in the journal, to health care professionals. Several different types of metrics were studied, including alternative metrics that are increasingly being used to demonstrate impact in academic medicine. A secondary goal was to encourage diversity and inclusion of the physiatric workforce-enhancing the reputations of all physiatrists by highlighting their research, lectures, awards, and other accomplishments with attention to those who may be underrepresented. A third goal was to educate the public so that they are more aware of the field and how to access care. This report describes the early results following initiation of PM&R's coordinated social media strategy. Through a network of social media efforts that are strategically integrated, physiatrists and their associated institutions have an opportunity to advance their research and clinical agendas, support the diverse physiatric workforce, and educate the public about the field to enhance patient awareness and access to care.
实施科学是将证据转化为临床实践和公共卫生政策的一个不断发展的部分。本报告描述了如何使用包括替代计量指标在内的计量指标为 PM&R 杂志制定社交媒体策略，以促进物理医学与康复领域的研究和其他信息的传播。该策略的主要目标是向医疗保健专业人员传播康复医学信息，包括但不限于该杂志上发表的新研究。有几种不同类型的指标进行了研究，包括越来越多地用于在学术医学中展示影响力的替代指标。第二个目标是鼓励物理治疗师队伍的多样性和包容性，通过关注那些代表性不足的人，提高所有物理治疗师的声誉，突出他们的研究、演讲、奖项和其他成就。第三个目标是教育公众，使他们更加了解该领域以及如何获得护理。本报告介绍了在启动 PM&R 协调一致的社交媒体策略后取得的初步成果。通过有策略地整合的社交媒体网络，物理治疗师及其相关机构有机会推进他们的研究和临床议程，支持多元化的物理治疗师队伍，并向公众宣传该领域，以提高患者的意识和获得护理的机会。
