Editorial: From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0.
作者信息
Martínez-Ruiz María P, Gómez-Suárez Mónica, Jiménez-Zarco Ana I, Izquierdo-Yusta Alicia
机构信息
Comercializacion e Investigación de Mercados, University of Castilla-La Mancha, Albacete, Spain.
Comercializacion e Investigación de Mercados, Autonoma University of Madrid, Madrid, Spain.
出版信息
Front Psychol. 2017 Dec 19;8:2224. doi: 10.3389/fpsyg.2017.02224. eCollection 2017.
Abstract
摘要
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