Kaplan Brent A, Reed Derek D
Department of Applied Behavioral Science, University of Kansas.
Exp Clin Psychopharmacol. 2018 Apr;26(2):156-167. doi: 10.1037/pha0000174. Epub 2018 Jan 22.
There is strong evidence to suggest that happy hour drink specials are associated with undesirable outcomes such as increased amount of drinking, increased likelihood of being highly intoxicated, and increased likelihood of experiencing negative outcomes related to drinking (e.g., getting into fights). Public policy efforts have been made to ban or at least restrict alcohol drink specials. Research in behavioral economics-primarily demand curve analyses-has yielded valuable insights into the role of environmental effects on reinforcer consumption, especially within the context of alcohol reinforcement. The use of the Alcohol Purchase Task (APT), which asks respondents to report how many alcoholic drinks they would be willing to purchase at various prices, has contributed greatly to these efforts. The purpose of the current experiment was to determine whether self-reported consumption of alcohol on an APT changes when participants imagine a hypothetical "happy hour" scenario, akin to drink specials encountered in the real world. Results from the current experiment extend previous literature on APT vignette manipulations and provide implications for efforts to reduce problematic drinking. (PsycINFO Database Record
有充分证据表明，欢乐时光酒水特惠与一些不良后果相关，比如饮酒量增加、严重醉酒的可能性增加，以及出现与饮酒相关的负面后果（如打架）的可能性增加。公共政策方面已采取措施禁止或至少限制酒水特惠。行为经济学的研究——主要是需求曲线分析——为环境因素对强化物消费的作用提供了宝贵见解，尤其是在酒精强化的背景下。酒精购买任务（APT）要求受访者报告在不同价格下愿意购买多少酒精饮料，这一任务对这些研究工作有很大帮助。当前实验的目的是确定当参与者想象一个类似于现实世界中遇到的酒水特惠的假设“欢乐时光”场景时，他们在酒精购买任务中自我报告的饮酒量是否会发生变化。当前实验的结果扩展了以往关于酒精购买任务 vignette 操纵的文献，并为减少问题饮酒的努力提供了启示。（PsycINFO 数据库记录）
