Dept. of Food Technology, Federal Univ. of Ceará, 60356-000 Fortaleza, Ceará, Brazil.
Dept. of Statistics and Applied Mathematics, Federal Univ. of Ceará, 60455-760 Fortaleza, Ceará, Brazil.
J Food Sci. 2018 Mar;83(3):798-803. doi: 10.1111/1750-3841.14067. Epub 2018 Feb 7.
The consumer's expectation has an important role in the consumption of food products. It is one of the factors that influence the perception of sensory attributes and interact with the physiological, behavioral and cognitive factors influencing consumer decisions. The present study aimed to analyze the influence of consumer's expectations on the acceptance of Petit Suisse. Products of 4 different brands were used for the sensory analysis, 2 international brands and 2 regional ones. The 9-point regular hedonic scale was employed to carry out affective sensory and expectation measure tests (with and without product information). Concerning the present research, photos of the packaging of each product were printed in color and presented to the participants. These photos displayed the following pieces of information: the product brand, pictures, colors, product name, nutritional information and date of manufacture. International samples obtained higher grades when presented with their packaging, and obtained lower values both in the blind test and in the real expectation test evaluation. It can be concluded that the sensory analysis of the expectation measure showed that the brand influences the acceptance of the product, for the consumer's expectations for international brands had positively confirmed and disconfirmed acceptance.
This study generated a significant contribution, especially for companies that aim for a wider market. The application of sensory analysis with a focus on expectation measure, it shows that the brand determines the purchase, based on the results of this study. Therefore, the product's visual identity must be invested in; it must arouse children and adults' attention. That is, it reinforces that the image of the product, the label and what it arouses in the consumers are extremely important for the final choice.
消费者的期望在食品消费中起着重要作用。它是影响感官属性感知的因素之一，并与影响消费者决策的生理、行为和认知因素相互作用。本研究旨在分析消费者期望对 Petit Suisse 接受度的影响。用于感官分析的产品有 4 个不同品牌，其中 2 个是国际品牌，2 个是地区品牌。采用 9 分常规愉悦度量表进行情感感官和期望测量测试（有和没有产品信息）。关于本研究，每个产品包装的彩色照片都被打印出来，并提供给参与者。这些照片显示了以下信息：产品品牌、图片、颜色、产品名称、营养信息和生产日期。国际品牌的产品在展示包装时获得了更高的分数，在盲测和真实期望测试评估中都获得了较低的分数。可以得出结论，期望测量的感官分析表明，品牌会影响产品的接受度，因为消费者对国际品牌的期望得到了积极的确认和否定。
这项研究做出了重大贡献，特别是对那些希望开拓更广泛市场的公司而言。通过关注期望测量的感官分析应用，它表明品牌决定了购买，这是基于这项研究的结果。因此，必须投资于产品的视觉识别；它必须引起儿童和成人的注意。也就是说，它强调了产品的形象、标签以及它在消费者心中引起的共鸣对于最终选择是极其重要的。
