Hutton Alison, Ranse Jamie, Munn Matthew Brendan
1School of Nursing and Midwifery,University of Newcastle,Newcastle,Australia.
2Department of Emergency Medicine,Gold Coast Health,Southport, Queensland,Australia.
Prehosp Disaster Med. 2018 Apr;33(2):191-196. doi: 10.1017/S1049023X18000067. Epub 2018 Feb 19.
This report identifies what is known about audience motivations at three different mass-gathering events: outdoor music festivals, religious events, and sporting events. In light of these motivations, the paper discusses how these can be harnessed by the event organizer and Emergency Medical Services. Lastly, motivations tell what kinds of interventions can be used to achieve an understanding of audience characteristics and the opportunity to develop tailor-made programs to maximize safety and make long-lasting public health interventions to a particular "cohort" or event population. A lot of these will depend on what the risks/hazards are with the particular populations in order to "target" them with public health interventions. Audience motivations tell the event organizer and Emergency Medical Services about the types of behaviors they should expect from the audience and how this may affect their health while at the event. Through these understandings, health promotion and event safety messages can be developed for a particular type of mass-gathering event based on the likely composition of the audience in attendance. Health promotion and providing public information should be at the core of any mass-gathering event to minimize public health risk and to provide opportunities for the promotion of healthy behaviors in the local population. Audience motivations are a key element to identify and agree on what public health information is needed for the event audience. A more developed understanding of audience behavior provides critical information for event planners, event risk managers, and Emergency Medical Services personnel to better predict and plan to minimize risk and reduce patient presentations at events. Mass-gathering event organizers and designers intend their events to be positive experiences and to have meaning for those who attend. Therefore, continual vigilance to improve public health effectiveness and efficiency can become best practice at events. Through understanding the motivations of the audience, event planners and designers, event risk managers, and emergency medical personnel may be better able to understand the motivation of the audience and how this might impact on audience behavior at the event. Hutton A , Ranse J , Munn MB . Developing public health initiatives through understanding motivations of the audience at mass-gathering events. Prehosp Disaster Med. 2018;33(2):191-196.
本报告确定了在三种不同的大型集会活动中，即户外音乐节、宗教活动和体育赛事中，已知的受众动机。鉴于这些动机，本文讨论了活动组织者和紧急医疗服务部门如何利用这些动机。最后，动机揭示了可以采用哪些干预措施来了解受众特征，并有机会制定量身定制的方案，以最大限度地提高安全性，并针对特定的“群体”或活动人群进行持久的公共卫生干预。其中很多都将取决于特定人群面临的风险/危害是什么，以便针对他们进行公共卫生干预。受众动机向活动组织者和紧急医疗服务部门表明了他们应该预期受众会有哪些行为类型，以及这些行为在活动期间可能如何影响他们的健康。通过这些理解，可以根据出席活动的受众的可能构成，为特定类型的大型集会活动制定健康促进和活动安全信息。健康促进和提供公共信息应是任何大型集会活动的核心，以尽量减少公共卫生风险，并为促进当地人群的健康行为提供机会。受众动机是确定并就活动受众所需的公共卫生信息达成一致的关键因素。对受众行为更深入的理解为活动策划者、活动风险管理者和紧急医疗服务人员提供了关键信息，以便更好地预测和规划，以尽量减少风险并减少活动中的患者就诊情况。大型集会活动的组织者和设计者希望他们的活动能给参与者带来积极的体验并有意义。因此，持续保持警惕以提高公共卫生的有效性和效率可以成为活动中的最佳实践。通过了解受众的动机，活动策划者和设计者、活动风险管理者以及紧急医疗人员可能能够更好地理解受众的动机，以及这可能如何影响活动中的受众行为。赫顿A、兰斯J、芒恩MB。通过了解大型集会活动中受众的动机来制定公共卫生倡议。《院前灾难医学》。2018年；33(2):191 - 196。
