Recognition memory and attentional selection: serial scanning is not enough.

In two experiments, using memory sets of up to 10 letters, the response competition paradigm was employed to investigate the extent to which extraneous visual stimuli interfere with or affect the process of memory search. It was assumed that if selective attention could exclude the effect of noise letters from a Sternberg-type memory comparison process, then there would be an increase in intercept for the reaction time-set size functions but no increase in slope. This result was obtained. However, a large difference in response times to both positive and negative set targets was found when the accompanying noise letters indicated a competing response, as opposed to when they indicated the same response as the target. This implies rapid identification of the nature of both target and noise, independent of a serial comparison process. A modification of a dual process model (Juola, Fischler, Wood, & Atkinson, 1971) in which stimuli activate a familiarity value independent of memory search was suggested to account for these results.